Content Strategy

From the initial content strategy to constructing a content calendar and crafting collateral across multiple channels, your business deserves content that drives results. Strategizing what to turn into content, where to place content, and how content should be leveraged to achieve different business goals is an often overlooked yet essential part of content marketing.

Let’s bring your brand to life with the written word. Through blog posts, web content, product descriptions, even e-books, white papers, and other gated content, your marketing strategy attracts and inspires your readers, builds trust with your audience, and establishes the lasting relationships central to building a loyal client base.

I will work with you to assess your current performance, establish benchmarks for measurement, set measurable goals to track achievement, and build a content strategy that works steadily toward your unique business goals.

Below are relevant examples of past projects across multiple verticals.

Blog Content

As Senior SEO Strategist at Carnegie Dartlet, a full lifecycle marketing and branding firm working exclusively in the Higher Education vertical, I work with central marketing to promote our services through blog posts targeting higher education marketers.

Web Content

I build and execute content strategies for colleges and universities across the United States ranging from Ivy League institutions to niche professional programs and community colleges.

Working with a Mortuary Science institution in Illinois, we were faced with the challenge of growing their organic presence and increasing inquiries and enrollments in their flagship degree program. As a benchmark, they had no presence on the first page of Google, their Google My Business profile and logo appeared for no queries, and their main source of traffic came only from branded keywords.

We took a multipronged approach to our content strategy, building out new pages to meet SEO research and create a better user experience sitewide, reorganized their site architecture, and optimized their Google My Business property to enhance organic visibility.

Over the course of six months, their organic traffic grew by 160%, visibility in organic search increased dramatically, they claimed one rich snippet and their logo appeared in both the local pack and related search sections of Google. On top of all of that, they increased enrollment by 115% year-over-year.

Funeral College Associate Degree

 

Product Descriptions

Product descriptions can be as important as blog and web content when it comes to the point of conversion. Below are examples of descriptions created for a lifestyle brand, Bambu Sunglasses.

red frame sunglasses product description

 

To speak further about the content strategy that could work best for your brand, contact me today.

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