Content Strategy

From the initial content strategy to constructing a content calendar and writing on-point, branded content across multiple channels, your business deserves content that drives results. Strategizing what to turn into content, where to place content, and how content should be leveraged to achieve different business goals is an often overlooked yet essential part of content marketing.

Let’s bring your brand to life through the written word. Through blog posts, web content, product descriptions, even e-books, white papers, and other gated content, your marketing strategy lives in multiple places at once.

Below are relevant examples of past projects across multiple verticals.

Blog Content

As an SEO Content Marketer at Carnegie Dartlet, a full lifecycle marketing and branding firm working exclusively in the Higher Education vertical, I work with central marketing to promote our services through blog posts targeting higher education marketers seeking help and insight into the best practicing for organic search marketing.

SEO Blog Content for Carnegie Dartlet

As a writer for the online publication Move to Cambodia, I produced content targeted towards ex-pats and other foreigners living and traveling through Cambodia. The target audience were individuals intending to live in the country and who were seeking expert-level insider knowledge from others currently living in Cambodia.

Blog Content for Move to Cambodia

As a guest writer for the travel blog Adventure In You, I published an article on traveling to Kep, Cambodia.

kep cambodia blog content

You can find more of my blog content on my adventure travel blog, Into Foreign Lands.

Web Content

In my role as SEO Content Marketer at Carnegie Dartlet, I created optimized content for colleges and universities targeting traditional undergraduate students, graduate students, and lifelong learners. Primarily, we focused on optimizing program pages to target high volume key phrases with theĀ ideal intent.

Here, for an Ivy League graduate program.

Ive League Web Content

 

Here, for a premier funeral service institution.

Funeral College Associate Degree

 

Product Descriptions

Product descriptions can be as important as blog and web content when it comes to the point of conversion. Below are examples of descriptions created for a lifestyle brand, Bambu Sunglasses.

red frame sunglasses product description

 

To speak further about the content strategy that could work best for your brand, contact me today.

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